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It has been shown that in interpersonal relationships, people considered attractive are liked more than others, all other things being equal (Hatfield and Sprencher, 1986). One reason for this is the halo effect (Sears, Peplau and Taylor, 1991). The halo effect is the tendency to assume that a person that has one good quality will ... |
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How can you boost your web site's credibility? Stanford has compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people. See http://credibility.stanford.edu/guidelines/index.html |